2024 May -- Don't try to be the "best"... be the ONLY.
The best of my recent posts…
Clarify your unique strengths for your authentic business... Don't try to be the "best". Be the ONLY.
You have a rare combination of strengths that will help you in business. What are they? Look at the list of possibilities below — find a unique combination that offers you an advantage.
Also be honest about your weaknesses. List them out, and minimize your need to use those traits. It will save you time and angst! And it’ll free up the energy to focus on your strengths.
List of traits that could be strengths or weaknesses:
I don't use "lead magnets". Here's why...
I don't believe your email list is your most important business asset... It's really about having a genuine connection with your audience and treating them with respect. That's why I don't use deceptive tactics like "lead magnets"...