Authentic Business for Soulpreneurs
Business Tao with George Kao
Don't niche yourself. DO niche your offers.
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Don't niche yourself. DO niche your offers.

A lot of us heart-based solopreneurs rebel against the advice that we have to find and commit to a niche.

Maybe we consider ourself to be a multipotentialite, integrating various modalities and fields into our work. Or we otherwise don’t like to limit our identity.

Here's my advice:

Don't niche yourself.

DO niche your offers.

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https://youtu.be/VHIGW6Dhy2c

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