Authentic Business for Solopreneurs with George Kao
Business Tao with George Kao
Don't try to get attention... be yourself and see who shows up.
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Don't try to get attention... be yourself and see who shows up.

If you use visual interruption or other attention-getting techniques, you tend to build an audience that doesn't care when you are authentically you. Then marketing becomes a chore, and more costly.

If instead we imagine being with a dear friend, someone we feel comfortable with, and treat our audience like that, we will shine in our genuine expression and grow an audience of true fans.

Video:

https://youtu.be/MKNwBcfrs2k

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Authentic Business for Solopreneurs with George Kao
Business Tao with George Kao
George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com .
Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday.