Every small business needs a stable rhythm of offers

I’ve written a lot about the importance of creating and distributing content… it’s a great foundation for an authentic business.

What I haven’t emphasized as much is the importance of having an offer rhythm, and that’s what this post is about. I encourage every client of mine — and you, if you are a small business and wish for consistent income — to have a consistent rhythm of offerings.

Even if you have no audience yet, you can and should begin testing offerings, as soon as possible, starting with your friends.

Here’s what I mean by a rhythm of offerings:

To have a consistent schedule of sharing (testing) your offers with your audience or network.

What are your offerings? Any products, services, or programs that you create and sell, or alternatively, that you curate and earn a commission from selling.

(You don’t have to always create products, you can find things that your audience or network might love to buy, and earn an affiliate commission by promoting it to them. However, in the long term, creating offers is usually the more authentic and meaningful path.)