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I don't believe your email list is your most important business asset... It's really about having a genuine connection with your audience and treating them with respect. That's why I don't use deceptive tactics like "lead magnets"...

Authentic Business for Soulpreneurs with George Kao
Business Tao with George Kao
George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com .
Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday.