I also had that realization about very expensive coaches who primarily teach how to be a very expensive coach. It ends up being all about marketing more and faster and these organizations get so big you hardly ever get to personally relate to the main personality of the organization. You usually end up dealing with their delegates ?because delegation is always a part of the "growing bigger" plan. Its also known as "growing your team." But invariably, these minor salespeople or trainee coaches you deal with are not as good as the top person whose video you saw that convinced you to buy into the hype. Then there's the thing you talk about which I call "selling us on selling," where the filthy rich coach is making all their money off of US, the ones who want to learn their system. There is not some other entity they are coaching and serving as we want to do, with regular folks who need coaching for any other reason than building a business coaching. I first experienced this with Mary Kay. You pretty quickly figure out that you're not going to make big money selling makeup. The big money comes from talking other people into selling makeup. Then, your job shifts. You essentially become a sales manager. You are "selling people on selling" and your coaching and your all your communication and daily thoughts become not about a product you love but all about selling people on a dream to sell products they love. But if they are successful after you, they will also have to move from selling what they love to selling others on selling. Its alright if your dream and what you love is being a sales manager, teaching others how to sell, cheering them on to make money, to land that next customer. Thats what sales managers do. But anyone with a different dream is going to feel very stuck or not going to continue with it because they didn't actually want to be a sales manager. There are still ways to increase income such as by producing books, products, summit or webinar learning events, courses and retreats and such where you can showcase your special talents. You can also do small group coaching to increase your time for money ratio. But you won't probably achieve billionaire status. That only comes from fidgeting everything, in Walmart or Amazon fashion, including fidgeting people.
Very well said. Indeed I realized this dynamic throughout the last 16 years of interacting with various business mentors.
Eventually I realized that I much prefer the solopreneurship business where I intentionally keep my business "small" (enough to support my livelihood) so that I can continue interacting with my clients and audience.
I mean "widgeting" in my other comment. Not fidgeting.
Ah! that makes more sense :)
So true
I also had that realization about very expensive coaches who primarily teach how to be a very expensive coach. It ends up being all about marketing more and faster and these organizations get so big you hardly ever get to personally relate to the main personality of the organization. You usually end up dealing with their delegates ?because delegation is always a part of the "growing bigger" plan. Its also known as "growing your team." But invariably, these minor salespeople or trainee coaches you deal with are not as good as the top person whose video you saw that convinced you to buy into the hype. Then there's the thing you talk about which I call "selling us on selling," where the filthy rich coach is making all their money off of US, the ones who want to learn their system. There is not some other entity they are coaching and serving as we want to do, with regular folks who need coaching for any other reason than building a business coaching. I first experienced this with Mary Kay. You pretty quickly figure out that you're not going to make big money selling makeup. The big money comes from talking other people into selling makeup. Then, your job shifts. You essentially become a sales manager. You are "selling people on selling" and your coaching and your all your communication and daily thoughts become not about a product you love but all about selling people on a dream to sell products they love. But if they are successful after you, they will also have to move from selling what they love to selling others on selling. Its alright if your dream and what you love is being a sales manager, teaching others how to sell, cheering them on to make money, to land that next customer. Thats what sales managers do. But anyone with a different dream is going to feel very stuck or not going to continue with it because they didn't actually want to be a sales manager. There are still ways to increase income such as by producing books, products, summit or webinar learning events, courses and retreats and such where you can showcase your special talents. You can also do small group coaching to increase your time for money ratio. But you won't probably achieve billionaire status. That only comes from fidgeting everything, in Walmart or Amazon fashion, including fidgeting people.
Very well said. Indeed I realized this dynamic throughout the last 16 years of interacting with various business mentors.
Eventually I realized that I much prefer the solopreneurship business where I intentionally keep my business "small" (enough to support my livelihood) so that I can continue interacting with my clients and audience.
Thank you, George. You have such a kind, thoughtful and honest way of talking about things -- life, work, money and serenity. Always hits the spot!
Absolutely resonate. Thank you for this.