Even if you haven't been actively posting on social media or creating content, don't let it stop you from gently launching new offers and services to your audience.
I appreciate hearing from people I've hired, even if it's just a few times a year to let me know about their new programs or specials.
In this video I also discuss how often to post content vs. how often to sell something on your social media. I assure you that even a small announcement -- after a long time of not posting -- is usually appreciated.
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