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stop marketing to the lizard brain and instead appeal to the best in others

George Kao
Jul 01, 2024
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A few years ago, I stopped marketing to the reptilian brain. My conscience could no longer tolerate it…

By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience.

To see a real example analyzed, see here: To get more sales, market to the “lizard brain”…?

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Authentic Business for Soulpreneurs with George Kao
Business Tao with George Kao
George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com .
Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday.
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