The Ultimate Guide to George Kao's Courses

As you develop the skills to create an authentic business, you’ll grow a livelihood that is deeply fulfilling and financially stable.

Since 2009, I’ve been on a mission to share that knowledge. I love facilitating learning experiences (via my courses) that help “soulpreneurs” to be joyfully productive in their authentic business journey.

You’ll find that on my website there are now more than 20 courses available for immediate enrollment and study. That’s a lot! Clients often ask me which course they should take.

This guide offers a suggested journey. ​(To get a custom recommendation based on your situation, contact me.)

Begin here…

The first course I recommend is Authentic BizPlan. It’s where I offer a comprehensive overview of authentic business strategy. Whether you’re beginner or advanced, you’ll gain a more strategic plan, based on my signature viewpoint of joyful productivity and authentic marketing.

If you’re brand new to business and are struggling with what services to offer and who your ideal clients are — and you are willing to take a more gradual path of discovery — I recommend taking Authentic Content Flow next. This course will get you into a rhythm of creating consistently, which then brings you increasing clarity about what topics you’d thrive in talking about and working on. Clarity comes from creating, not the other way around.

However, if you’re in a hurry to get your business off the ground, take Authentic Market Discovery, followed by Create Aligned Offers. This combo will get you in touch with your market sooner, giving you a clearer understanding of how to create an offer that deeply resonates with them.

Do one of the above courses seem like a good next step for you? Click on the link for the course above. Enroll and enjoy. Bookmark this guide and return after you finish the course.

A Stronger Foundation…

Perhaps the most important skill set for a self-employed professional, especially in the age of social media distraction (and soon, Ai-generated entertainment), is how to manage time and energy effectively. To take consistent, wise action toward clear goals. If you’d love to reboot how you manage the time you spend on your business (not just in your business), and to be masterful at overcoming procrastination and resistance, join The Joyful Productivity Course. Clients often say that it was foundational for them.

For even more support, check out the JoyPro Club, which offers ongoing productivity skill-building and encouraging accountability.

Solopreneurs depend on their network for word-of-mouth referrals. But most soulpreneurs are inconsistent with keeping in touch with their network about their business. This is where Authentic Client Outreach comes in. It’ll help you create a regular rhythm of outreach to your network/audience. You’ll get step-by-step guidance to fill your client roster.

Once you’ve begun creating consistently (as mentioned above, with the support of Authentic Content Flow), you’ll then want to organize your content into a framework:

• The Framework Course gives you an organized structure to contain all your ideas so that it’s usable in your business for content and offers.

• Your Energy Signature Course guides you to dive deeply into your unique background and personality, so that you can clarify your “energy signature” and express it more intentionally, thereby attracting your true fans.

• To clarify how to describe your work, and what to write on your website, take the “What do you do?” course. The result will be an updated About Me page and Home page, the two most important pages for your website. You’ll also update your social media profiles.

Scaling Your Impact…

Once you are skilled in filling your 1–1 client roster, you might wish to expand the impact of your work.

This is where you can start to consider scaled offerings:

• Launch Your 20-Person Group will guide you step-by-step into creating and marketing your group program. 20 members in your group program is a great size to start with. You can also use the course’s strategies to expand beyond that size of group.

• Blog to Book is a popular course where I demonstrate how to self-publish your blog posts into an organized book. (In the course you’ll see me actually publish a book from start to finish!) You’ll get step-by-step templates, and a way to ask me your questions. I’ve now self-published 5 books using this method, and 4 of those books already have second editions! I’d love to see your content be discovered through Amazon and other book-selling platforms.

• Simple Course Creation & Launch will clarify the steps behind the process that I’ve now done dozens of times: create online courses and launch them. If you love to teach, courses can become a core part of your business too.

As you scale your offerings, you might need to revisit your relationship to money (spending, making, saving, investing). My perspective on cultivating a healthy money mindset and habits is in the Conscious Money Flow course.

Growing Your Reach…

Now that you’ve created scaled offerings, let’s focus on methods to grow your audience:

• Netcaring is one of the major strategies I recommend for getting content and offers to the right audiences. There are many people out there who have already built engaged audiences, so why not tap into their network, instead of re-inventing the wheel or working in isolation? This course teaches you how to find the right collaborators, how to reach out to them (what to say) and the various types of collaborations.

• Interview Mastery gives you a structure to develop your skills of being interviewed on podcasts (and how to reach out to them), as well as being a great interviewer (to host others on your podcast or video channel). It’s a proven way to grow an audience — to interview other thought leaders.

• Authentic Speaking will inspire you to finally make videos in a simple and authentic way. You don’t need to learn video editing or get fancy equipment. What your ideal audience needs is your authentic presence. To see and hear you will make a real difference for potential clients in deciding whether to work with you.

• YouTube Mastery is a comprehensive course about the techniques of growing the reach of your videos, by using the biggest platform for videos — YouTube.

• Instagram Strategy shows you how I use Instagram to share my message with a global audience that tends to be more holistic, artsy, and socially aware than the average FB audience. Yes, you can easily share wisdom via Instagram. You just need to employ the right strategy.

• The Substack Course walks you through how to effectively create your presence on Substack, which, according to my clients, is one of the most enjoyable and versatile platforms they’ve come across.

• Facebook/IG Ads is one of my most popular courses. Running Ads on FB & IG is the easiest way to get content (and offers) distributed to many people, no matter what type of person you’re trying to reach. You can target your message to people in specific locations, age range, gender, and interests.

• LinkedIn Strategy & Ads guides you into better use of LinkedIn, to grow the reach of your content, and to curate a network of connections that you really care about. Plus, you’ll learn how to use LinkedIn Ads to reach users who have specific interests.

• Authentic SEO teaches you my unique step-by-step way to effectively research keywords that are being searched by your ideal audience, and then how to update your content and website to integrate those keywords, as well as a few other major methods for “getting to the first page of Google”.

• Effortless Yes is my course about persuasion techniques. Except in the course, we continually approach the topic from the core value of authenticity.

All of the above courses are available for you to enroll and enjoy immediately. Click on any link above, or see the full catalog here: George Kao’s Courses.

When you enroll in any course, you also get access to the George Kao Monthly Q&A Calls for us to interact in real time about any of your business challenges.

Any questions about any of the courses, feel free to contact me!