Authentic Business for Soulpreneurs with George Kao
Business Tao with George Kao
Don't aim for lots of "traffic" -- aim for the few true fans who really get you...
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Don't aim for lots of "traffic" -- aim for the few true fans who really get you...

Some marketing experts want you to focus on “list-building” or getting lots of “traffic”.

It can make us start to do things that are inauthentic. For example, using “lead magnets” to grow an email list, or making popular posts on social media that aren’t true to our business or authenticity.

What if instead we focus on serving the just right “people”, instead of always getting more “traffic”? The shift seems subtle, but it’s important: a more relational language continually trains us to focus on real human beings.

Instead of “traffic”, what does an authentic business really need? I discuss that in this episode.

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Authentic Business for Soulpreneurs with George Kao
Business Tao with George Kao
George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com .
Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday.