Many spiritual teachers, coaches, and healers fall into the idea of "means to an end"... let the marketers do whatever they do to get us an audience, so that we can do our "real" work with the clients...
They don’t understand that their marketing itself is impacting many more people, compared to the smaller numbers who sign up to work with them. Their public presence (messaging and branding) is influencing many more minds and hearts than they realize.
In other words, your marketing itself is a core part of your ministry/client work.
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