The journey of content creation can be an emotional rollercoaster… especially if you’re desperately trying to turn your free readers/viewers into paying clients.
Putting the clients agenda first, being curious, and listening deeply, are hallmark skills of coaching and you’ve described so well how they are essential to marketing!
Putting the clients agenda first, being curious, and listening deeply, are hallmark skills of coaching and you’ve described so well how they are essential to marketing!
Appreciate your perspective on this one George - and similar sentiments.
"Freemium" is a critical strategy. Free with strings attached, is not, in fact, free.
Free as part of a 'funnel' is a form of manipulation (And, I don't mean 'manipulation' in purely negative terms).
One of the most fascinating things about the word "free" - is its etymology (roots). Going way back in time, it means "to love". Enough said ;)
that's amazing re: free's etymology! thank you for that gift 💛